Use GIFs to Capture Attention and Create Community

One of the biggest trends with social media these days is to create video. And with that video, sprinkle fun and supportive stickers, icons, and sparkles that help to get your message across.

I was curious what the process was to build my own sticker style GIFs, put them online, and see them come to life on Instagram, and it was so straightforward, I knew I had to share the process.

Step 1. Create your GIFs.

There are plenty of tutorials out there to create your GIFs, it’s pretty straightforward. You can also hire me!

Step 2. Create an account with GIPHY.

Pro tip: make sure you use it with your domain / business email. They want to see that your account name matches your email.

Step 3. Upload your GIFs.

You’ve got to upload at least five to get started on verification.

Step 4. Apply for Verification as a Brand or Artist.

This is a really important step. Currently, only Verified artists or brands are allowed to have their GIFs public, searchable, and available on social channels like instagram.

Step 5. Do a happy dance!

Step 6. Watch the analytics roll in.